To understand how the pieces of a digital marketing strategy fit together, the components are organized into a framework called the Five Cs.
Working with the Five Cs framework helps you cover all the bases as you create your digital marketing strategy and implement your plan.
The first C is Company strategy.
To create a digital marketing strategy, you need to begin by looking at your company’s business goals.
The question to ask yourself and your team is, “What do we want the company to achieve and how do we make it happen?
You should direct your attention to your goals and business case for undertaking this effort.
You need to learn what your prospects will think, feel, and do when interacting with your brand.
The question for your marketing team to ask is, “Who are our prospects and how will we serve them as customers?”
You must define your audience and analyze the customer experience.
You do this with the following:
The third C is content creation, You need to focus on creating quality content (based on your story) that you know your customers want and need. The question to ask is, “How will we create quality content, who will do it, and what will that content be?”
You need to develop a strategy for content, define your messaging, and establish your systems and governance rules:
The fourth C is channel promotion. To have your content make the greatest impact, you want to decide where and by whom your content will be distributed. The question to ask is, “How will our prospects and customers find our content so that they can choose us?”
You want to make your content easy to find and share. You need to know how to promote your content so that prospects can find it.
The fifth C is check-back analysis.
The focus here is on the metrics you choose to determine successes or failure.
The question to ask is, “Have we met our goals?
You want to re-evaluate your plans and make revisions as necessary: